stories that earn a place in your strategy

Because the future of brand storytelling isn’t about fighting for attention. It’s about earning it.

WHAT MAKES US DIFFERENT?

Too many videos get made, posted, and forgotten—we make sure yours does its job.

We don’t just press record—we ask the right questions.

We don’t just make videos look good—we make them matter.

We don’t just make videos—we deliver clarity, process and results.

If you want a partner who sees the bigger picture, then you’re in the right place.

the VISiON framework

Most companies focus on making great stories. It’s not just about telling a great story. It’s about making that story work as a strategic tool.

The Result?

Authentic stories that are built for strategic reuse, so it keeps delivering value long after launch.

  • What’s the real goal? What’s worth investing in?

    Every story needs a clear purpose. Before diving into production, we answer:

    • Why does this matter?

    • What’s the business or brand objective behind it?

    • Is video even the right solution—or is there a smarter approach?

    Portal ensures every project is a smart, intentional investment.

  • What’s the emotional and business impact we’re creating?

    Too many videos focus on information over emotion. But people make decisions based on feeling first, logic second.

    Every piece of content should:

    • Evoke a strong emotion (curiosity, trust, excitement, urgency, etc.)

    • Make a measurable impact (views, conversions, audience growth, etc.)

    • Align with the audience’s real needs and desires.

  • Who are the characters? What is the best way to tell their story?

    A great message isn’t just what you say—it’s how you say it.

    We ensure every piece of content is:

    • Audience-first: Does this engage, entertain, or inspire?

    • Narratively strong: Will this make people want to keep watching?

    • Clear & concise: Are we saying too much or too little?

    Most videos get ignored. A powerful narrative is what makes people remember your brand, your message, and your value.

  • How do we push creative boundaries while staying efficient?

    Innovation isn’t just about flashy visuals—it’s about:

    • Choosing the right formats (documentary, animation, testimonial, narrative, etc.)

    • Crafting for the platform (social vs. long-form vs. internal)

    • Studying audience behavior & trends (data-based)

    Creativity for creativity’s sake is best explored as art. Innovation should serve the strategy, not replace it.

  • What does success look like, and how do we measure it?

    Production doesn’t stop at delivery.

    Portal focuses on performance. Every story we tell is designed to:

    • Track KPIs (reach, conversions, etc.)

    • Align with business outcomes (brand awareness, leads, sales, etc.)

    • Be adaptable for future use (long-term content strategy)

    A beautiful video that doesn’t achieve business goals is expensive art (although we love that, too).

    Portal ensures work we make is measurable and strategically sound.

  • Who’s the right team to bring this to life?

    Many small production companies rely on one person to direct, shoot, and edit.

    The problem? No one person is the best at everything. Every project deserves the right talent.

    Portal curates top-tier teams—tailoring specialists to the exact needs of a project.

    The difference between good and great isn’t just the idea or the creative lead—it’s the team that does the work.

portal works

performance that speaks for itself

— 4M+ Impressions across platforms in a single campaign.

— 90% View Rate on LinkedIn (industry avg: 14.46%).

— 1.7M+ Views on LinkedIn for a single campaign.

— 4+ Years of ROI from a recruitment campaign.

your brand is How You Show Up, not just what you say.

Most video companies think in frames. We think in outcomes.

Are you investing in content that actually delivers?

Are you working with people who see the bigger picture?

Do you want to check boxes—or make things people want to watch?

our TEAM

CARLOS MALACHE

founder, director

Carlos believes in serving others through the inspirational power of the motion picture.

His expertise comes from his time as an agency producer, commercial editor, and a decade of experience as a cinematographer.

Carlos has contributed to global campaigns for brands like Google, Verizon, Honda, Nike and more.

Carlos graduated from Wichita State University’s Elliott School of Communication.

MICHAEL SHARON

HEAD OF PRODUCTION

Michael has had a lifelong passion for storytelling.

Michael shot his first movie on an old camcorder when he was 13; rewinding and re-recording for every single take.

Specializing in concept development, his work has been featured on a national scale and he has been the recipient of numerous awards over the last decade.

Michael is a Colorado Film School grad and holds a Master’s in Digital Marketing from the University of Washington.

ERIC GEHRINGER

Director of post-production

Eric believes that in order to tell a good story, you start off by listening.

Knowing what the project needs are and what the client, producers, director, and DP are thinking all play a role in the edit bay.


Eric has extensive experience developing workflows and support infrastructure for video production operations and graduated from the University of Colorado Boulder Film School.